Since 1928, HOWE has been manufacturing original furniture that can be easily folded and folded and moved around. HOWE believes in the importance of movement. The furniture that the company develops not only moves the level of good craftsmanship and design, they also move the people who use them every day.
This is how HOWE got a trade fair stand that stood out
The battle for visitors' attention is tough and you have to think creatively if they are to see your way. Standing out is crucial when you go to a trade fair. The Danish furniture company HOWE has taken the message and chose to "see red" at the Stockholm Furniture Fair. The striking red color resonated on floors and walls and on furniture and details - and managed to give the stand a striking look.
“Red reflects HOWE's identity. You meet it when you visit their website, when you flip through their presentations and printed matter. It is therefore not a color we have taken out of the blue air. It reflects the identity and values of the company. And that's important. A stand may want to be creative, but it must always reflect the company behind it ”.
- Jakob Nøddesbo, Concept developer at Easyfair
It must be easy to go to the fair - before, during and after
Both before, during and after a trade fair, there are many tasks to be solved. There are small and large details that need to be prepared, planned and prepared. A good trade fair concept can facilitate the work.
"Easyfair was quite quick to understand our concept and come up with qualified ideas for the stand design that reflect it."
“The design proposal was very convincing, and we loved it from the start. We wanted to optimize our trade fair setup, and that wish they were able to meet. The stand design is built up with materials that we can reuse several times. And between the fairs, they help us with the storage of the stand's elements.”
- Helle Rex, Marketing & CSR Manager, HOWE