True to our concept of innovating the SOS Sportswear Brand, which is one of the most infamous and recognizable brands, SOS will constantly continue to flirt with the unknown to animate us to live up to our promise to challenge and inspire our customers.
As key elements in our pending revitalization process, SOS is extremely proud in the future to have recently introduced a new collection marketed as "Black Snow".
Black Snow creates a whole new visual identity to complement our brand, yet fully loyal to the advanced positioning and unique quality of the SOS brand.
Transforming a passion for fashion and a love of free riding into functionality is a big challenge. By introducing Black Snow, we are convinced that we have created a formula for our consumers that fits and looks sensational while still working flawlessly, whether it is on top of a mountain or in the streets of a big city.